The #1 Motivator for Human Beings is the Avoidance of Discomfort


So often I get messages with a common theme: how do I get my spouse/parent/friend, etc to care??


As humans, we are always consciously or subconsciously avoiding discomfort. There are many ways this can be displayed in ones life.


Physical activity is uncomfortable for an overweight person so they choose not to exercise at all.


Learning to cook whole, nourishing foods is uncomfortable so one opts for convenience and processed foods despite knowing the negative health effects.